Opportunity Description
Description
Summary:The Senior Director, Purchasing Science is a new global role, created to build and lead a science‑based capability that decodes purchasing behavior, turns insights into commercial advantage and embeds science‑based decision‑making into how we create value with our retail and channel partners. This role integrates advanced analytics, experimentation, behavioral science with omnichannel shop floor behavior and outlet understanding to enable best‑in‑class commercial execution and drive profitable growth across the Coca‑Cola system by learning, optimizing, and influencing purchasing decisions.
The role focuses on explaining how shoppers notice, evaluate, and choose in real purchase contexts, grounding activation in behavioral and decision sciences rather than just commercial metrics.
SCOPE & IMPACT
Enterprise scope: Leads the translation, integration and scaling of shopper, channel and purchasing insights into...
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