Senior Director, US Brukinsa HCP and DTC Marketing

**General Description:**

Senior Director, US Brukinsa Marketing is responsible for the development and execution of the promotional strategy and tactical plan for both HCPs and Patients to support the brand’s 5 indications.

This position reports to the US BRUKINSA brand lead.

**Essential Functions of the job:**

+ Lead, develop and execute the US promotional strategy for the Brukinsa, including, but not limited to message development, personal and non-personal promotional tactics, customer segmentation and targeting.
+ Ensure that all promotional strategies are informed and supported by field perspectives by working closely with Sales leadership.
+ Develop and execute on DTC TV strategy working with NPP lead on TV Media execution.
+ Collaborate with cross-functional partners in Market Access, Medical Affairs, Patient Advocacy, and Corporate Affairs to align on key strategies and messages across stakeholders.
+ Establish and maintain a prod...