Opportunity Description
About the role
We're hiring a Senior Email Marketing Strategist to own retention and lifecycle revenue across a portfolio of high-growth DTC brands. You will be the lead email strategist for multiple 9-figure brands, owning the Klaviyo account, the flow architecture, the campaign calendar, and the revenue number for each one.
This is a senior role for someone who has already run email at scale. You will direct a team of designers and copywriters who build against your strategy, so you need to know how to brief, critique, and get great work out of others. If you've only ever executed someone else's plan, or only worked one brand at a time, this isn't the role.
What you'll own
- Full lifecycle strategy in Klaviyo across multiple brands: welcome, browse/cart/checkout abandonment, post-purchase, winback, replenishment, VIP, and sunset flows
- The campaign calendar for each brand: planning, briefing, and overseeing weekly and promotional sends
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