Opportunity Description
Key Responsibilities Frame Messages
- Understand how to craft messages for different target audiences.
- Evaluate effectiveness of messaging efforts through research insights.
- Identify and build a bank of potential news stories that amplify the agency’s narrative and programmes.
- Identify relevant channels, story types, appropriate spokespersons, pitching strategy to secure media stories. Collaborate with partner agencies where applicable.
- Prepare media releases, factsheets, bios, media briefing documents, post‑event media coverage reports with minimal guidance.
- Respond to routine queries on agency's services and policies in accordance with defined guidelines.
- Understand current news that the agency intends to communicate and determine if there is a sufficiently fresh news angle.
- Support media events to maximise ...
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