Senior Executive, Performance Marketing

Position Summary

This role is responsible to secure the sales growth and online brand presence of UNIQLO Malaysia. Develops digital marketing strategies and executions across paid channels - App, Affiliates, Display and Search , to drive new customer acquisition, sessions and sales growth across digital touchpoints.

Responsibilities

• Responsible for Performance Marketing in key paid digital channels - App, Affiliates, Display and Search to increase brand awareness, drive traffic, generate leads and increase sales.
• Responsible for creation and alignment of channel KPIs with local stakeholders and global headquarters in Japan.
• Responsible for media planning and creative direction, which aligns to the company calendar and overall. Also responsible for daily/ weekly/ monthly performance review and internal reporting.
• Responsible for cross-functional work with E-commerce department, product marketing, global headqu...