Senior Executive - PR & Influencer Marketing

Key Responsibilities:

Public Relations & Media

• Develop and distribute press releases, media kits, and brand stories to enhance brand visibility.
• Create engaging, shareable content formats (e.g., feature articles, thought‑leadership pieces, curated roundups) and identify opportunities for amplification through media, email marketing, and social platforms to ensure cohesive brand storytelling.
• Build and maintain relationships with journalists, media outlets, and influencers.
• Monitor media coverage and analyze PR campaign performance.
• Support the organization and execution of brand activations, events, and photoshoots.

KOL Management

• Identify, engage, and manage partnerships with influencers.
• Oversee content approvals, contractual agreements, and performance tracking.
• Ensure influencer content aligns with brand messaging and marketing objectives.