Senior Executive, Public Relations

Responsibilities

• Build and foster relationships with journalists, editors, influencers, and relevant government or community stakeholders. Secure positive media coverage and ensure accurate portrayal of our brand values and initiatives.
• Collaborate with the PR agency and consultant to develop tailored communication strategies aligned with brand goals. Create compelling content for press releases, advertorials, pitches and etc. that resonates with our audience.
• Write, edit, and proofread internal and external communications such as press releases, speeches, newsletters, award submissions & etc. Event Coordination & Activations
• Plan and support PR-driven events such as media launches, press conferences and media engagement.
• Assist in crafting and executing crisis communications and managing issues that may impact public perception.
• Track PR campaign performance using metrics like PR values, media coverages and prepare repor...