Opportunity Description
Responsibilities
- Plan and implement year-round promotions/campaigns to drive sales and awareness, including designing of mechanics, engagement with retailers/tenants for their buy-in and developing communications plan.
- Liaising and managing external vendors; contractors, event companies, social media agencies for the successful launch of all campaigns and projects.
- Collaborate with internal teams to develop data analytics, to measure the output and outcomes of marketing strategies/initiatives utilising our physical, digital, and phygital touchpoints, and to automate the production and prediction of actionable insights that will be used to design new marketing strategies, with an aim to improve sales conversion and ROI of campaigns and marketing channels.
- Plan and manage editorial, promotions for various platforms to drive engagement from online to offline and vice versa. Implement creative omnichannel digital strategies with digital market...
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