Senior Influencer Communications Manager - L'Oreal Paris

Build and drive the love advocacy strategy

• Demonstrate strategic and creative thinking to drive engagements and mentions to hit our SOI targets
• Identify and implement the brand's seeding and relationships strategy to ensure we are driving mentions and engagements at scale, across the pyramid, from micro to VIP
• Lead an eventing strategy that is ownable to L’Oreal Paris and drives SOI results
• Lead on Mother brand strategy to drive key brand calendar moments (Cannes, IWD, Defile) to help drive brand equity

Act as the brand guardian driving brand love, equity & relevance

• Oversee and sign‑off all brand events and any external brand comms e.g. creative mailers and press releases to ensure consistent brand messaging

Use data to inform strategic thinking

• Use internal reporting tools to track both individual influencer metrics & total brand performance
• Analyse and presen...