Senior integrated specialist

Key Purpose:

The companyis looking for an agile Mid-weight/senior Integrated Strategist to join their multi-skilled and solutions-driven team.

Duties and responsibilities: Act as a strategic and brand custodian on client brands. Define and understand the target audiences, demographics, psychographics, behaviour, and attitudinal mindsets
across client brands. Guide the team beyond the brief through an in-depth understanding of client business needs as well as consumer
needs. Construct brand ideas, positioning, and value propositions and translate them into fully integrated strategies. Work with and inspire the team to produce a clear and directional strategy that is founded on commercial and/or
consumer insights. Understand ATL and digital channels to enable end-to-end solutions for clients. Be able to provide clear direction to diverse teams to develop strategic brand activities that drive brand growth for our
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