Senior Journey Builder - SFMC & AJO

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Humana's Marketing, Regulatory, and Operational Communications (MROC) organization is seeking a marketing technology professional with hands-on experience in either Salesforce Marketing Cloud and/or Adobe Journey Optimizer platform to join the Business-to-Business (B2B) Marketing Operations team as a Senior Product Owner. In this role, you will support the execution of the omnichannel customer engagement campaigns and automated journeys. You will play a hands-on role in translating strategy into real-time campaigns/journeys using Salesforce Marketing Cloud or Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). This role is responsible for building, testing, deploying, and optimizing personalized communications across email, SMS, push, and other digital channels. The ideal candidate will have experience working with audience segmentation, journey orchestration, dynamic content personalization, campaign QA and performance report...