Senior KOL Specialist

Overview

The Senior KOL Specialist is responsible for leading and managing influencer/KOL strategies to drive brand visibility, engagement, and sales. This role will oversee the full influencer lifecycle from sourcing and negotiation to campaign execution and performance optimization while guiding the KOL team to ensure high-quality output and alignment with company goals.

Key Responsibilities

KOL Management & Strategy

• Develop and execute strategic KOL/influencer marketing plans aligned with brand objectives and campaign goals.
• Identify, evaluate, and onboard KOLs/KOCs suitable for the target market and brand positioning.
• Create strong relationships with KOLs, agencies, and talent managers.

Campaign Execution

• Oversee end-to-end influencer campaigns, including briefing, content direction, scheduling, and quality control.
• Ensure deliverables are accurate, on-brand, and submitte...