Senior Manager / Assistant Director, Marketing

Job Purpose

To lead the development and execution of integrated marketing strategies that build brand equity, deepen audience engagement, and drive attendance for Arts House Group (AHG), its festivals, programmes, and venues.

The role is accountable for marketing outcomes across a portfolio of initiatives and oversees the translation of organisational priorities into effective campaigns, ensuring strategic alignment, consistency across channels, and measurable impact.

Key Responsibilities

Strategic Leadership & Campaign Direction

• Lead the development and execution of integrated marketing strategies across assigned campaigns, aligned with AHG’s organisational and audience growth objectives.
• Provide strategic direction on campaign planning across digital, social, print, video, and out-of-home channels.
• Oversee campaign planning and rollout, ensuring quality, co...