Senior Manager, B2B Marketing

WHAT IS THE ROLE

The **Senior Manager, B2B Marketing** is responsible for the B2B Marketing strategy with a strong focus on ROI. He/she creates and executes a marketing plan which supports the revenue targets by creating events, thought leadership activities, email/digital marketing, content marketing for both the enterprise and SMB segment. This is regional role covering multiple markets.

WHAT YOU'LL DO

+ Develop the B2B marketing strategy based on a thorough understanding of the P&L and revenue objectives
+ Understand and help define key B2B segments and create a conversion strategy
+ Own B2B Marketing Budget and forecasting while monitoring key metrics and developing plans to optimize performance. Allocate budget across markets and activities ensuring the best ROI
+ Define marketing activities such as events, content strategy, email, digital, sponsoring,…
+ Define kpis and follow up ROI of each activity; pivot the plan where needed based on t...