Opportunity Description
Role Overview
The incumbent in this role category will be responsible for managing the client relationship and driving successful media campaigns.
Department
Media Planning
Job Title
Senior Manager - Business
Reporting Manager Title
Director - Business
Location
Bangalore
Roles & Responsibilities
- Develop a macro-level understanding of the category, competitive landscape, and brand objectives to craft effective media strategies.
- Translate client briefs into robust media plans aligned with marketing goals and business outcomes.
- Interpret brand tracking studies and correlate media investments with brand metrics and sales performance.
- Continuously build strategic thinking capabilities to deliver innovative and insight-driven solutions.
- Lead planning and execution of camp...
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