Senior Manager - Business

Role Overview
The incumbent in this role category will be responsible for managing the client relationship and driving successful media campaigns.

Department
Media Planning

Job Title
Senior Manager - Business

Reporting Manager Title
Director - Business

Location
Bangalore

Roles & Responsibilities
Develop a macro-level understanding of the category, competitive landscape, and brand objectives to craft effective media strategies.
Translate client briefs into robust media plans aligned with marketing goals and business outcomes.
Interpret brand tracking studies and correlate media investments with brand metrics and sales performance.
Continuously build strategic thinking capabilities to deliver innovative and insight-driven solutions.
Lead planning and execution of campaigns across platforms.
Manage day-to-day implementation, optimization, and performance tracking of ongoing campaigns.
Ensure campaigns are del...