Senior Manager - Digital Marketing

Position Title : Senior Manager – Digital Marketing Location : Hyderabad Reports to : Head of Marketing Role Overview : The Senior Manager – Digital Marketing will lead the development and execution of ISB’s digital marketing strategy to drive awareness, engagement, and enrolment for the flagship Post Graduate Programme (PGP) suite as well as other programmes and school-wide initiatives. This role combines performance marketing, event marketing amplification, content distribution, analytics, and marketing technology to deliver integrated campaigns aligned with ISB’s brand standards. Key Responsibilities : Digital & Performance Marketing Strategy · Develop and execute integrated digital marketing strategies across paid, owned, and earned channels to support programme enrolments and school-level objectives. · Lead school-wide performance marketing campaigns, including lead generation and brand campaigns across Google Ads, Meta, LinkedIn, programmatic display, and emerging platforms. · Am...