Opportunity Description
Join Constant Contact as a Senior Manager, focusing on integrated media to accelerate growth in the SMB software market. Lead strategic campaigns across various video platforms to drive brand engagement and performance.
This senior role at Constant Contact emphasizes the importance of integrated media for driving awareness and customer acquisition. With a focus on developing effective video strategies, you will define channel roles and manage budgets to optimize performance outcomes. Ideal candidates will bring extensive experience in media buying and a strong understanding of KPIs and measurement methodologies, particularly in YouTube and CTV/OTT platforms.
Key Responsibilities: • Own media strategies for video channels promoting growth • Execute campaigns across YouTube, CTV/OTT, and Linear TV • Negotiate premium inventory access and manage media budgets • Lead creative testing and audience optimization strategies • Collaborate across Growth, Creative, and Analytics...
This senior role at Constant Contact emphasizes the importance of integrated media for driving awareness and customer acquisition. With a focus on developing effective video strategies, you will define channel roles and manage budgets to optimize performance outcomes. Ideal candidates will bring extensive experience in media buying and a strong understanding of KPIs and measurement methodologies, particularly in YouTube and CTV/OTT platforms.
Key Responsibilities: • Own media strategies for video channels promoting growth • Execute campaigns across YouTube, CTV/OTT, and Linear TV • Negotiate premium inventory access and manage media budgets • Lead creative testing and audience optimization strategies • Collaborate across Growth, Creative, and Analytics...
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