Opportunity Description
Description
Summary:
1. Egypt Flavors Portfolio Leadership & Growth Strategy
Lead the end-to-end flavors category strategy for Egypt, including brand roles, portfolio architecture, flavor segmentation, occasion mapping, and whitespace identification relevant to local consumption habits.Analyze Egypt-specific category, consumer, and competitive dynamics (including local taste preferences and affordability drivers) to inform strategic decisions.Translate Africa Category & Portfolio frameworks into strategies, ensuring local relevance and scalability.Develop long-term strategies to drive category penetration, frequency, and value growth across key consumption occasions in Egypt.2. Brand Stewardship & Marketing Excellence
Act as category owner for flavors portfolio, ensuring strong positioning, clear brand guardrails, and well-defined flavor roles across brands.Partner with IMX and Design teams ...
Full time
Advertising, Marketing, Promotions, Public Relations, and Sales Managers