Senior Manager, Media & Performance Marketing (Xico)

Job Summary

This role will be responsible for defining and implementing the overarching social media vision and strategy that supports the broader 360 marketing organization for the General Entertainment Basic Brands in Latin America, while partnering closely with Brand Strategy, Media Planning, Creative Services and GTM Mexico, Brazil and ROLA Teams. The adequate candidate is a highly collaborative, strategic and data‑driven social media leader with deep expertise in entertainment, pop culture, digital ecosystems and platform behavior across LATAM markets. This person must understand how audiences discover, engage and consume entertainment content across platforms such as Instagram, TikTok, YouTube, Facebook and X. This role will directly report to the marketing director and manage social media leads in Colombia, Argentina and Brazil, while overseeing agency relationships, editorial direction, social KPIs, campaign amplification and platform growth strategies.

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