Senior Manager of Culture Innovation EMEA

VF Corporation is looking for a Sr. Manager of Culture Innovation - EMEA to join our Global Culture Innovation Team based in London.

As the Sr. Manager of Culture Innovation EMEA, you will be responsible for shaping our culture innovation vision and driving its execution across our portfolio of brands in the region. You will ensure that each initiative aligns with VF’s leadership in cultural connection, relevance, creative innovation and strategic impact.

Responsibilities

You will be focusing on:

1) Portfolio Strategy & Annual Planning (EMEA + with focus on London)

• Lead the annual and seasonal culture innovation planning cycle for EMEA, partnering with brand and regional marketing leads to set priorities across markets, with London as the anchor market.
• Build and maintain a rolling 12–18 month roadmap of cultural moments, partnerships, and activations aligned to brand calendars and commercial priorities.
• Identify...