Senior Manager of Lifecycle CRM Strategy

Become a key player at Canada Goose in Toronto as the Senior Manager of Lifecycle CRM Strategy. Focus on building customer relationships through innovative engagement tactics.
The role is instrumental in redefining how Canada Goose engages customers by leading the shift to a lifecycle-focused CRM approach. You will create engaging, behaviorally-driven customer journeys that enhance brand loyalty and experience. By leveraging data-driven insights, you'll ensure customer interaction feels personal and relevant, fostering growth and retention across diverse markets.
Key Responsibilities:
• Lead the development of a global CRM roadmap aligned with business priorities
• Architect personalized customer journeys through data insights
• Operationalize segmentation strategies for targeted interactions
• Collaborate across functions to drive clarity and alignment
• Measure performance metrics with analytics for continuous improvement
Requirements:
• Minimum 7 years' ex...