Senior Manager – Performance Marketing

Role Overview
We are looking for a

growth-driven, digitally native leader

to drive end-to-end performance marketing and digital growth for Ed-a-Mamma. This role goes beyond media buying—it requires someone who can

blend data, creativity, AI tools, and consumer understanding

to build a high-performance, full-funnel ecosystem across D2C and marketplaces.

Key Responsibilities
1. Performance Marketing & Growth
Lead and scale performance marketing across

Meta, Google, YouTube, and emerging platforms
Own

budget allocation, CAC, ROAS, and LTV optimization
Build and execute

full-funnel strategies

(awareness → conversion → retention)
Drive continuous

A/B testing

across creatives, audiences, and landing pages
Identify growth opportunities across

new channels and formats

2. Social Media & Content Performance
Work closely with content teams to

build ...