Senior Manager, Product Marketing at Wave (Toronto)

Shape product marketing strategies at Wave as a Senior Manager, focusing on small business empowerment. Motivate a skilled team while owning strategic go-to-market initiatives across a wide product portfolio. This role calls for an experienced player‑coach to lead Product Marketing Managers and drive impactful go-to-market strategies. Your insights will guide product positioning and messaging, critical for ensuring product adoption and customer engagement. Collaborate closely with product and growth teams to craft data-driven activation milestones. Lead product marketing initiatives at Wave to create meaningful impacts for small businesses.

Key Responsibilities

• Mentor and manage Product Marketing Managers across product lines
• Define and drive product marketing strategy and priorities
• Create standards for effective messaging and positioning
• Analyze success metrics to drive product marketing improvements
• Work on campaigns foc...