Senior Manager, Product Marketing (Investments)

What You’ll Be Doing

CIBC Asset Management is among the largest asset managers in Canada, managing over $200billion in assets. As Senior Manager, Product Marketing, you will build and lead data‑informed product marketing strategies for investment products, including mutual funds, ETFs, and managed solutions. You will work closely with Product, Global Distribution, and the Wealth Marketing team to bring value proposition, positioning, messaging, and channel strategies to life, reporting to the Director, Product Marketing.

How you’ll succeed

• Product positioning and messaging: combine complex product information with expert storytelling to craft compelling positioning and messaging of our investment funds.
• Product marketing go‑to‑market: lead the creation, development, and execution of product marketing projects, including fund launches, product management changes, and opportunistic sales campaigns.
• Campaign development and execution: ...