Senior Manager, Product Strategy & Innovation

The incumbent will join us and support a new subsidiary brand in new markets, focusing on product launches and category expansion alongside our international distributors and internal teams. EYS is a 146-year-old established TCM brand with 200+ clinics and retail stores across the region, and we are on a mission to care for mankind by making modern Chinese Medicine more relevant and anchored in modern dosage formats, clinical-based evidence and consumer-friendly packaging.

• Work closely with internal teams to drive key launch milestones and readiness reviews
• Review product propositions, claims, packaging, and consumer communication through a US-focused consumer lens
• Identify potential gaps and risks that may impact launch success
• Support launch planning and commercialisation activities alongside distributor team
• Provide guidance based on experi...