Senior Manager, Take to Market - Tangerine

Requisition ID :

What You Will Be Doing

Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs for Tangerine. As a member of the Take‑to‑Market practice (within Tangerine), drives full‑funnel marketing programs, and delivery of benefit‑led campaigns that enable Tangerine Bank to achieve its strategic objectives.

Is this role right for you? In this role, you will:

• Marketing Program Development
  • With Director, sets and refines annual and quarterly marketing plans for assigned portfolio.
  • Collaborates closely with Marketing’s delivery groups to plan and execute customer driven action plans and marketing programs.
  • Monitors consumer sentiment, market conditions, competitive activity, and short‑term‑demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deploymen...