Senior Marketing Analyst

Description We are looking for a Senior Marketing Analyst to join our team in Leawood, Kansas. This contract-to-permanent position offers an exciting opportunity to leverage data-driven strategies to enhance marketing and sales performance. The ideal candidate will play a pivotal role in analyzing campaign effectiveness, optimizing customer acquisition, and driving actionable insights for business growth.

Responsibilities:
• Analyze sales and marketing data to identify opportunities for client acquisition and improved conversion rates.
• Develop and track marketing KPIs, ensuring effective measurement of campaign performance and customer engagement.
• Conduct in-depth evaluations of marketing campaigns to uncover insights and provide recommendations for future strategies.
• Utilize advanced marketing engagement tools to extract, analyze, and present data to senior leadership.
• Collaborate with internal teams, including software engineers and data specialists, t...