Senior Marketing Analyst

Role Overview

We are looking for a Senior Marketing Analyst to join our Customer team. This role sits at the centre of how we evolve Zopa’s marketing function to a high‑performing growth engine.

Responsibilities

• Generate key insight from internal and external data sources and tooling to inform, refine and optimise marketing channel strategies.
• Pair with marketing managers and specialists to design, implement and evaluate A/B and multivariate testing across customer journeys (e.g. onboarding, engagement, retention, cross‑sell).
• Model and forecast the impact of changes that you are driving through analysis.
• Own the development of a structured incrementality testing framework.
• Contribute to attribution, cross‑product and lifecycle analytics, looking horizontally across engagement, retention and cross‑sell rather than purely at individual journeys.
• Take on ownership of analytical projects and identify new and ...