Senior Marketing Executive

About the Role

Senior Marketing Executive responsible for developing effective marketing strategies and campaign plans for international trade exhibitions and conferences. Use traditional and innovative marketing techniques to attract visitors, delegates, exhibitors, sponsors and press.

Key Responsibilities

• Contribute to all aspects of marketing activities and communicate clear promotional messages.
• Create and issue promotional electronic newsletters and effective email campaigns.
• Maintain and update event websites, apply SEO knowledge and recommend ways to enhance user journey.
• Manage PPC campaigns – review results and make recommendations.
• Utilise and manage digital tools (i.e. App, survey tool) to enhance campaigns.
• Manage the exhibitor promotional campaign and contribute to campaign strategy.
• Lead copy writing, design and production of delegate marketing materials, and emails.
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