Senior Marketing (FPS Blockbuster)

Location: Hanoi, Vietnam Employment Type: Full-time About the Opportunity On behalf of our client, we are hiring a Senior Marketing specialist to support their highly anticipated new game launch in Vietnam. Our client is a leading global online games developer and publisher, dedicated to creating immersive gaming experiences and building powerful global player communities. Joining the team as a Senior Marketing, you will be responsible for driving the Go-To-Market (GTM) and marketing strategy for upcoming tactical shooter (FPS) blockbuster. In this role, you will design and execute end-to-end IMC campaigns from scratch, manage launching budgets, and build a massive, highly engaged player base for this premium title. Key Responsibilities IMC Planning: Propose targets, develop, and implement end-to-end IMC plans/campaigns (including product launches) aligned with business priorities, brand positioning, and hardcore player needs. IMC Execution: Manage the execution of the IMC mix, encompa...