Senior Marketing Manager – Investor Journeys & Analytics (12 Month Fixed Term Contract)

We are seeking a data-driven Senior Marketer to manage and optimise our lead management processes, enhance conversion rates and drive revenue growth through analysis and refinement of marketing automation campaigns and web journeys.

Reporting to the Global Head of Marketing Operations, this role will focus on developing and executing lead nurturing and contact strategies, improving lead scoring methodologies, showing marketing campaign results in data visualisation tools/dashboards and ensuring seamless MQL handoffs between marketing and sales.

The role will also undertake a number of analyses, including a deep dive in our datasets and cross-channel data analytics, to explain and predict customer behaviour and deliver actionable insight, which will improve the customer experience, help refine marketing activities and drive business growth.

In addition, given that we will potentially be merging with another asset manager in the next few months, we would exp...