Senior Marketing Manager

     To lead Interwood’s marketing communication function by translating business priorities into integrated brand, campaign, content, digital, PR, retail, and media plans. The role owns the brand marketing budget, ensures efficient spend allocation, strengthens brand consistency, and aligns Marcom teams to deliver measurable business impact.

• Develop the annual Marcom strategy and campaign roadmap in alignment with Interwood’s business priorities, category plans, revenue goals, brand positioning, and customer growth agenda.
• Own the brand marketing budget and allocation framework, ensuring spend is prioritized across campaigns, media, content, PR, events, retail activation, agencies, and brand-building initiatives based on business impact.
• Lead monthly and quarterly marketing planning cycles with Category, Sales, Ecommerce, Retail, VM, Export, and Finance teams to align priorities, campaign calendars, launch support, and resource d...