Senior Marketing Manager

About the Company

Network18’s Indian Language Channels reach millions of viewers across television and digital platforms.

About the Role

The Central Brand & Digital Strategy Lead will drive digital-first brand strategy across the network’s language channels, with a focus on increasing brand recall among digital audiences. The role will focus on building digital-first IPs, leveraging the creator ecosystem, and enabling regional marketing teams to adopt digital-led marketing strategies.

Responsibilities

Digital Brand Strategy

• Develop and implement a central digital branding strategy for News18’s Indian language channels.
• Drive initiatives that improve digital brand recall and engagement across social platforms.
• Collaborate with regional influencers, YouTube journalists, podcasters, and digital creators.
• Devel...