Senior Marketing Manager

The Senior Marketing Manager is a key leadership role and second-in-command for the Singapore Marketing function, accountable for driving brand growth, commercial impact, and customer engagement. This role is responsible for driving the end-to-end execution of marketing strategies, leading a high-performing team, and delivering impactful omni-channel marketing programmes across brand growth, customer engagement, and commercial performance. Working closely with the Regional Marketing Director, the role translates regional and local strategies into best‑in‑class execution, partners closely with Commercial, Operations and E-commerce teams, and ensures brand consistency while optimising campaigns for local market relevance.

Main Duties and Responsibilities

• Own the end-to-end marketing execution for Singapore, translating strategy into clear plans and strong execution
• Lead the development and execution of integrated omnichannel campaigns across in-sto...