Senior Marketing Manager

What You Will Do: Lead the development of the Best-in-Class (BiC) strategic roadmap
for core segments Develop the BiC strategic framework for the Institutional key segments (start with Lodging) Support the EES BiC global activation strategy Support T20 / E15 / L10 BiC activation strategy globally in support of regional and market leadership Actively coordinate regional customer segment activities (customer at the center) Market Understanding & Strategy Actively works with teams to have broad understanding of market -- competitive as well as customer insights -- and transferring that knowledge into actionable strategies. Effectively bring together fact-based market, customers, and internal business insights to clearly identify and prioritize the regional strategies (short- and long-term) to maximize market penetration and profitability. Portfolio & Innovation Partner closely with R&D to develop innovation and products based on a thorough understanding of customer needs as part of Pha...