Senior Marketing Specialist, B2B

The Client is a reputable Healthtech firm. This role reports into the Head of Marketing and Communications.

• Design and execute demand generation and account based marketing (ABM) strategies aligned to customer segmentation and transformation maturity

• Curate the regional demand generation and account-based marketing (ABM) strategy across operating markets, including Southeast Asia, Hong Kong, and India, ensuring alignment with the firm’s growth priorities and market-entry strategies.

• Translate customer segmentation and transformation maturity frameworks into practical, well‑sequenced demand campaigns.

• Plan and manage multi‑channel engagement programmes for enterprise and public-sector buyers with long, complex sales cycles.

• Develop and maintain strong account-level understanding for priority enterprise and institutional accounts.

• Map ICP, key buying ...