Senior Marketing Specialist

Responsible for planning, executing, and optimizing marketing campaigns that drive revenue and engagement. Translates business needs into structured campaigns across digital, in-store, and CRM channels. Ensures campaigns are commercially effective and consistently executed. Directly contributes to business growth through customer behavior and product performance.
RESPONSIBILITIES

• <b>Campaign Strategy & Execution</b>: Plan and execute campaigns across launches, promos, and activations.
• <b>Commercial Performance</b>: Drive revenue, optimize offers, bundles, and timing.
• <b>Cross-Channel Integration</b>: Align Instagram, SMS, and in-store execution.
• <b>Collaboration</b>: Work with content, design, CX, and operations.
• <b>Experimentation</b>: Test offers, pricing, and messaging; analyze results.
• <b>Pipeline Management:</b> Maintain consistent campaign calendar. <...