Senior Marketing Specialist - Industrial Equipment Division

**Job Description:**

The Senior Marketing Specialist will drive the analysis, development, and implementation of marketing strategies to achieve profitable revenue growth. This individual will work closely with the Marketing Manager, Product Managers, and Business Development Manager on developing and executing marketing initiatives for existing and new products. This role is designed for someone with aspirations to evolve into a Product Manager role in the future. We’re looking for someone eager to learn about product ownership, who can combine marketing expertise with customer and technical insights to inform product direction.

**Essential Functions:**

Campaign & Content Management

+ Own assigned product families, ensuring all published content is accurate and up to date. Work with Product Managers to grow product families through content marketing and communication.
+ Participate in the GTM process and front-end strategic planning for new produ...