Senior Marketing Strategist - Xero Canada

Join Xero in Toronto as a Senior Marketing Strategist and spearhead the Canadian go-to-market strategy. Focus on marketing for Accounting and Bookkeeping Partners, driving brand growth and customer engagement.
In this pivotal role, you will craft and execute integrated marketing campaigns tailored to the unique needs of small businesses. Collaborating with sales and creative teams, your impact will be highly visible in enhancing customer conversion and expanding market presence. Your solid B2B marketing experience within SaaS or fintech will guide your strategies.
Key Responsibilities:
• Shape annual go-to-market plans for the Canadian market
• Create Account-Based Marketing and co-marketing initiatives
• Work closely with Product Marketing for feature promotions
• Data-driven testing and performance monitoring of campaigns
• Optimize campaigns for sales pipeline health and leads
Requirements:
• Background in B2B marketing, SaaS, or fintech
• Experience in...