Senior Paid Media Specialist

About the job Senior Paid Media Specialist

Location

Latin America

Schedule

Variable in EST

What’s the purpose of the role?

The purpose of the Senior Paid Media Specialist role is to lead the development and execution of full-funnel paid media strategies that drive measurable business growth for clients , particularly within insurance and business services industries. This role combines strategic leadership and hands‑on execution , owning the entire paid media ecosystem—from awareness to customer acquisition and retention—while ensuring campaigns are optimized for performance metrics such as lead generation, cost efficiency, and revenue impact. Additionally, the role serves as a client‑facing strategic partner , translating data into actionable insights, guiding decision‑making, and ensuring paid media efforts are fully integrated with broader marketing initiatives, including CRM, lifecy...