Senior Performance Marketing Strategist - Personal Health Care

Job Location
MASON BUS AND INNOVATION CTR

Job Description

The Senior Performance Marketing Strategist leads the development and activation of performance media strategies that drive digital commerce growth aligned with P&G Personal Healthcare brand goals.


This role blends strategic leadership with hands-on performance management—owning campaign approach, activation guidance, optimization, measurement design (including tagging and testing), and cross-functional coordination to ensure performance investments work in synergy with national media and broader growth plans.


To be successful in this role, we’re looking for a leader who is adept at defining:
+ Clear performance media strategy tied to category growth goals, with defined channel roles and investment logic.
+ Repeatable optimization system: always-on pacing governance, structured testing plan (tagging + A/B), and performance reporting that drives decisions.
+ Search + ret...