Opportunity Description
About the role
The Senior Product Analyst, Merchant will be the dedicated analytics lead for Zilch’s Merchant domain - the space where shopping discovery, merchant‑funded advertising, paid display, paid search, affiliate conversion, and customer engagement come together.
Reporting into Product Analytics and partnering closely with the Senior Product Manager for Merchant, you’ll help build the analytical foundation for Zilch’s intelligent commerce platform. This is a two‑sided problem: we need to improve the customer shopping experience while helping merchants drive measurable ROAS through Zilch’s closed‑loop payments and behavioural data.
Here, paid display and paid search refer to advertising inventory we sell to merchants, not media we buy. You’ll help define how this inventory is measured, targeted, optimised, and monetised across the Zilch app.
You’ll analyse the full shopping journey - from browsing and search, through merchant discovery, un...