Opportunity Description
Job Description
Qualifications
- Develop and implement comprehensive product marketing strategies to drive product adoption and growth, aligned with business objectives
- Manage and coordinate cross-functional go-to-market strategies and its implementation for product and feature launches
- Define strategic positioning of our existing and new products in alignment with our overall brand and product strategy
- Establish tangible value-propositions and key USPs to sharpen our positioning
- Make use of data analytics to provide input on user behaviour and segmentation to facilitate data-driven decisions in the product management and marketing teams
- Conduct competitor and market insights research and capture user feedback to support the product teams in developing the product strategy and feature roadmap
- Own your projects and steer them cross-teams including product, content, CRM, brand and creative teams
Qualifications
- ...
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