Senior Product Marketing Manager, Payments - DIgital

Typical Business Title(s)

Product Marketing Manager, Product Marketing Director

Definition

Identifies a coherent marketing strategy for the product. Conducts competitor analysis & market research. Shapes communication & product positioning. Identifies the product features to spotlight and empowers the sales team with clear value propositions. Explains benefits of product features via customer-facing messaging. Leads product demos & presentations. Sets up marketing campaigns for demand generation. Selects the appropriate pricing strategy for the product. Provides guidance throughout the lifecycle of the product, ranging from minimum viable products to fully mature products. The product marketing manager is focused on empowering go-to-market teams such as sales, support, customer success, and account management.

Qualifications & Notes

D2 applies advanced knowledge of the job area typically obtained through advanced education and work experie...