Senior Professional, Digital Marketing, GC - Converse

**WHO** **M** **ARE WE LOOKING FOR?**

The Digital Marketing Senior Professional is the owner for “content to commerce”, lead marketing x digital story telling on digital platform and performance media investment. The ideal candidate is curious and eager to learn & evolve, and a team player with good influence skill. You value the importance of content creativity ,consumer insights and expertize of know- how to execute performance media on Tmall/JD/WeChat. You understand digital eco system with holistic view, from daily operation to digital content planning

**WHAT WILL YOU WORK ON?**

Owner for “content to commerce”, lead marketing x digital story telling & GTM

You will:

+ Lead, and drive the Converse TM/JD/WeChat paid investment, build strategy & plan base on business target
+ Build and execute effective consumer-centered content to trigger consumer interests and deliver brand ,product differentiation in social and EC platform
+ Part...