Senior Specialist, CRM Onboarding & Engagement

**_Job Title:_**
Senior Specialist, CRM Onboarding & Engagement

**_Role Overview:_**

We are seeking a Sr. Specialist, CRM Onboarding & Engagement to support the strategy and optimization of early-lifecycle and engagement journeys at McAfee. You'll focus on designing high-impact onboarding and engagement experiences that drive activation, product adoption, and long-term retention.

You'll support the strategic vision and performance of onboarding and engagement journeys across CRM channels. You will work closely with Marketing Operations to translate lifecycle strategy into executable campaigns, while continuously testing and optimizing for impact. You'll own understanding customer behavior, identifying friction points, and designing journeys that guide customers from first touch to long-term value. This role blends lifecycle strategy, experimentation, and performance analytics.

This is a hybrid role based in the New York City area or a commutable d...