Senior Trade Marketing Manager

About The Role

The Senior Trade Marketing Manager – Wellness plays a critical role in driving commercial success for Haleon’s OTC portfolio, with a key focus on Panadol across Malaysia. Sitting within the Commercial/Trade Marketing function, this role partners closely with Sales, Brand Marketing, and cross‑functional teams to translate brand strategy into impactful in‑market execution across key channels including Modern Trade and General Trade.

Reporting to the Head of Trade Marketing, the role is responsible for shaping the trade strategy, leading execution of the commercial calendar, and ensuring strong return on investment across all below‑the‑line activities.

Role Responsibilities

• Lead development and execution of the 3‑year Trade Marketing strategy for OTC Wellness, with innovation as a key growth driver
• Own and deliver the annual commercial and promotional calendar across channels, aligning with brand and sales priorities...