Opportunity Description
Responsibilities:
Executes tests, collects, and analyzes data and results, identifies trends and insights to achieve maximum ROI in paid search campaigns.
Tracks, reports, and analyzes website analytics and PPC initiatives and campaigns.
Manages campaign expenses, stays on budget, estimates monthly costs, and reconciles discrepancies.
Optimizes copy and landing pages for search engine marketing.
Performs ongoing keyword discovery, expansion, and optimization.
Researches and implements search engine optimization recommendations.
Researches and analyzes competitor advertising links.
Works with the Web development team to ensure SEO best practices are properly implemented on newly developed websites.
Works with the Social Media team to drive SEO in content creation and content programming.
Recommends changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords...
Executes tests, collects, and analyzes data and results, identifies trends and insights to achieve maximum ROI in paid search campaigns.
Tracks, reports, and analyzes website analytics and PPC initiatives and campaigns.
Manages campaign expenses, stays on budget, estimates monthly costs, and reconciles discrepancies.
Optimizes copy and landing pages for search engine marketing.
Performs ongoing keyword discovery, expansion, and optimization.
Researches and implements search engine optimization recommendations.
Researches and analyzes competitor advertising links.
Works with the Web development team to ensure SEO best practices are properly implemented on newly developed websites.
Works with the Social Media team to drive SEO in content creation and content programming.
Recommends changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords...
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