Strategy Planning and Integration of Resources
Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.Review and manage Marketing mix for each product in portfolio to optimize promotional effort.Develop the highest standards of training material and programs (with BM) and make available to Medical Representatives.Develop product brand plans (with BMs) and submit to Marketing Director.Work with BMs and regional launch team to provide quality product sales forecasting.Break down the brand/indication strategies, key messages and campaign timelines into regional implementation plans, quantified targets and key KPIs.Consolidate resources to accelerate progress on market accessStrengthen resource integration and collaboration across regional marketing activities.Lead and Manage Brand Team & Regional Launch Team
Recruit talents to build the effective team.
Full time
Advertising, Marketing, Promotions, Public Relations, and Sales Managers